About
I'm a Lead Product Designer and Design Founder with 15+ years of experience building B2B and consumer digital products, with a strong focus on data-driven platforms, financial tools, and design systems. Since August 2025, I've been building and designing AI-driven products independently and with ex-McKinsey collaborators — including ValueLens, an AI-driven finance platform, alongside a portfolio of agentic and AI-native product explorations.
Previously, I led product design at McKinsey on a corporate finance analytics platform used by global consultants and business leaders — resulting in a 30% reduction in time spent by analysts reaching key insights. Before that, I spent six years at WPP / Hogarth Worldwide designing enterprise platforms for global brands including HSBC, Johnson & Johnson, and Nike. Earlier in my career I worked at Yahoo and MySpace, designing large-scale digital products across European markets.
I bring AI into my design process as a genuine accelerator — from AI-assisted prototyping and AI-native build workflows to exploring interaction models that weren't possible before. I also mentor designers through Springboard.
Based in Lisbon, working globally.
Design
Research
AI & Automation
Tools
Video
Data & Feedback
Collaboration
Experience
Design Founder, Independent
Founded an independent design practice building AI-driven product experiences across finance and productivity, partnering with founders and small cross-functional teams from concept to launch. Leading product design for ValueLens, an AI-driven finance platform built with ex-McKinsey colleagues. Operating an AI-native workflow end to end (Claude, ChatGPT, Lovable, Figma Make) across discovery, prototyping and build.
UI/UX Design Lead, McKinsey & Company
Led end-to-end product design for a corporate finance analytics platform, resulting in a 30% reduction in time spent by analysts reaching key insights. Designed and scaled a platform-level design system adopted across multiple squads, and managed a team of 3 designers across all workstreams.
UI/UX Design Mentor, Springboard
Mentored junior and mid-level designers in product thinking, UX methodology and real-world product workflows. Guided mentees through end-to-end project delivery, portfolio development and career progression.
Senior UI/UX Designer, WPP / Hogarth Worldwide
Led product design for enterprise platforms and internal systems for global brands including HSBC, Johnson & Johnson and Nike. Built and maintained scalable UI frameworks and design systems across multiple client accounts, and conducted continuous user research and usability testing to drive adoption and performance.
UI/UX Designer, Wish’n’Mix
Owned product design from concept to launch — designing user flows, interfaces and prototypes. Balanced brand expression with usability and scalability across a consumer-facing product.
Brand UX Designer, Ticket.com
Designed the end-to-end experience for a transactional consumer product. Optimised purchase flows, navigation and information architecture in close collaboration with founders and engineers.
Creative Designer, MySpace
Created and delivered global ad campaigns and orchestrated successful album launches for Green Day, Prodigy and Lily Allen. Led the live launch of the Eurovision project.
Visual / Digital Designer, Yahoo!
Led design for B2C and B2B campaigns across Europe, including the World Cup campaign with David Beckham. Grew into a leadership role — mentoring designers and coordinating cross-team delivery across digital, print and branded content.