Design Portfolio

15 years of end-to-end product design. From Yahoo and MySpace to enterprise platforms used by tens of thousands globally.

McKinsey — Corporate Finance Platform

Product Design · 2023–2025

Reshaping a financial analytics platform into a real-time decision-support system for global consulting teams.

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AI Explorations

AI · Product Design · Ongoing

An ongoing research practice exploring how AI tools reshape the design process — from prototyping to creative automation.

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HSBC Digital Asset Management

Product Design · Enterprise · WPP/Hogarth

Redesigning a global digital asset platform so HSBC teams worldwide could find, adapt, and deploy campaign assets in a single click.

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WPP / Hogarth Worldwide

Product Design · Enterprise · 2013–2019

Six years designing enterprise platforms and scalable design systems for global brands including HSBC, Johnson & Johnson, and Nike.

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Wish'n'Mix

Product Design · Consumer · 2012–2013

End-to-end product design for a consumer app — balancing brand expression with usability from day one.

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Hotellus

Product Design · Consumer · Travel

Designing a premium hotel booking experience — from destination discovery to seamless reservation across devices.

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Kuku

Product Design · Consumer · Marketplace

A creative workspace marketplace connecting freelancers with unique spaces — designed for clarity and instant booking.

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PopCycle

Branding & UX · Consumer · Fitness

Brand identity and mobile-first web design for a boutique fitness studio — energetic, bold, and conversion-focused.

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Branding & Earlier Career

Selected work from my earlier career spanning brand identity, global campaigns, and album art.

MySpace — Global Album Launches

Branding · Creative Direction · 2009–2012

As lead creative at MySpace London, I designed album launches for Green Day, Royksopp, Prodigy, and Lily Allen — distributed across 52 countries through digital, print, and a MySpace bus touring Europe.

Yahoo! — David Beckham World Cup

Branding · Advertising · Global Campaign · 2010

With Beckham sidelined by injury, Yahoo! made him their World Cup ambassador. I led the global campaign across online, print, newspapers, and tube stations — adapting creative into every format imaginable.

Advertising — Yahoo!, MySpace & Freelance

Advertising · Digital · Print · 2006–2012

A decade of advertising across two of the internet's biggest platforms and beyond — including the global launch of Michael Jackson's This Is It, a collaboration with Jay Kay of Jamiroquai, and freelance campaigns across Europe.

Brand Identity — HSBC, PopCycle, Ticket.com & More

Branding · Identity · Guidelines

Brand identity and guidelines for companies across enterprise and startup — including HSBC, Wish'n'Mix, PopCycle, and Ticket.com. Logo design, colour systems, typography, and full brand documentation.