WPP / Hogarth Worldwide

From 2013 to 2019 I worked at WPP / Hogarth Worldwide as a Senior Product Designer, embedded in long-running enterprise engagements for some of the world's largest organisations. This wasn't agency work in the traditional sense — it was deep, sustained product design inside complex corporate environments.

Each engagement required immersion — understanding internal politics, legacy systems, user workflows, and business constraints before proposing any design direction. I learned to balance ambition with pragmatism: pushing for modern UX standards while respecting the realities of enterprise delivery.

I introduced new tools and processes wherever I could — moving teams from Photoshop to Sketch, establishing design systems, and creating developer handoff documentation that actually got used.

HSBC — Led product design for a global digital asset management platform, enabling worldwide campaign asset exchange across restricted regions.

Johnson & Johnson — Designed enterprise content and asset management systems serving global marketing teams.

Nike — Contributed to digital asset workflows and platform UX for one of the world's most design-conscious brands.

GSK, Unilever, and others — Delivered UX improvements, design systems, and brand-aligned UI across multiple enterprise platforms.

Across six years I built a deep understanding of how large organisations actually use digital products — and how to design systems that survive contact with real enterprise complexity. The work was never glamorous, but it was foundational: scalable design systems, validated user journeys, and platforms that served tens of thousands of users daily.

Sketch, Zeplin, Axure, Figma, design systems, user research, usability testing, brand guidelines, agile methodology, cross-team remote collaboration.