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Wish'n'Mix
Product Design · Consumer · 2012–2013
The Problem
A new consumer product needed to balance strong brand expression with usability and scalability from day one — without one compromising the other.
The Process
Owned design end-to-end from concept to launch — user flows, interfaces, and prototypes. Worked closely with founders and engineers to test and ship features iteratively.
The Outcome
A cohesive launched product where brand and function worked together rather than in tension.
Tools & Methods
Wireframing, prototyping, visual design, founder collaboration.